Commissioned by Publicis Pro on behalf of Sharp Electronics, this single-day shoot involved creating a series of lifestyle product images for Sharp’s new office printer range — shot entirely on location at Publicis Pro’s own London offices.
Shooting in a real, working office environment rather than a dressed studio set was a deliberate creative choice — grounding the printers in an authentic professional context and producing imagery that feels genuinely credible to a B2B audience.
The brief focused on capturing the printers being operated naturally by a subject, balancing the technical demands of product photography with the looser, more spontaneous feel of lifestyle imagery.
Shooting in a live agency environment — with all the practical constraints that brings — while delivering clean, polished product imagery to a tight brief is a discipline that sits at the intersection of commercial product photography and corporate lifestyle work.
Photography by David McConaghy. Commissioned by Publicis Pro for Sharp Electronics.
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