Commissioned by RAPP for Samsung, this project took an unconventional approach to product marketing — rather than a traditional shoot, the brief was to create a short film documenting real life as an outdoor lifestyle photographer and how the Samsung Galaxy Tab S8 Ultra integrates naturally into a working creative’s daily workflow.
Creative direction was handed largely to David — a deliberate decision that reflects the growing shift towards authentic, creator-led brand content over polished but disconnected advertising.
Filmmaker Edward Hiscox joined the project to handle cinematography and co-direction, producing a piece that sits at the intersection of documentary filmmaking, lifestyle content, and product marketing.
Client: Samsung UK · Agency: RAPP · Production & Direction: David McConaghy · DOP: Edward Hiscox · Editor: Katie Stelling
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