Two separate campaigns produced for Pact Coffee across their Spring and Summer season.
The first, Gran Fondo, was shot to mark the launch of Pact’s new cycling-inspired blend — released in the lead-up to the London to Brighton Cycle Race.
For the lifestyle element I sourced and collaborated with @molokocycling — a London-based cycling couple discovered through Instagram — shooting on location in and around Richmond Park, one of London’s most beloved cycling destinations.
The collaboration brought an authenticity to the imagery that traditional model casting simply couldn’t replicate, grounding the Gran Fondo story in real cycling culture.
The second shoot moved to a property in Hackney, producing a summer drinks campaign built around Pact’s range of warm-weather coffee serves — including affogato, cold brew, and espresso martinis.
The brief was to capture the drinks feeling relaxed, social, and seasonally relevant for use across social media and digital marketing.
Photography by David McConaghy.
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