A two-day lifestyle and product photography shoot for Pact Coffee, produced and shot by David at a carefully sourced residential location in Dulwich, South London — working closely with stylist Lauren Becker to create a rich and varied content library for use across Pact’s online and social channels.
The brief provided the creative foundation, but the visual direction was led by David on the ground — shaping the look and feel of each scene in collaboration with Lauren to ensure the imagery felt cohesive, on-brand, and genuinely varied across two full days of shooting. The resulting library spans product lifestyle compositions and relaxed coffee-drinking lifestyle scenes, giving Pact a versatile bank of content adaptable across multiple platforms and campaign moments.
Leading the visual direction from brief through to delivery — rather than simply executing a pre-determined shot list — is an approach David regularly brings to brand content productions, working as a creative partner as much as a photographer.
Photography and Production by David McConaghy. Styling by Lauren Becker.
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