Commissioned by Pact Coffee to mark a significant milestone for the brand — the redesign of their entire packaging range, moving to a fully compostable format as part of their commitment to sustainability and environmental responsibility.
Shot at a carefully sourced residential location in South London, the brief was to showcase the new packaging in its best light — producing imagery both with and without models that felt warm, considered, and on-brand with Pact’s distinctive aesthetic.
The location was chosen to reflect the kind of home environment Pact’s customers actually inhabit — real, characterful, and lived-in rather than sterile or overly styled.
A packaging redesign of this scale represents a defining moment in a brand’s visual identity — the photography needed to do justice to both the environmental credentials of the new packaging and the premium quality of the coffee inside.
Photography by David McConaghy. Production by Kelly Midlane. Styling by Samantha Cousins.
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