Commissioned directly by Intelligent Lilli — a UK health-tech company whose smart home monitoring system helps families stay connected to the wellbeing of elderly relatives — this project involved creating a full library of lifestyle imagery for use across their website, social media, and print marketing.
Intelligent Lilli’s technology works through a series of discreet sensors placed around the home, alerting family members if an elderly person falls or experiences a health concern. Communicating that proposition through photography requires a careful balance — the imagery needs to feel warm, reassuring, and human rather than clinical or alarming, emphasising connection and peace of mind over technology and surveillance.
Shot over a single day at a home in Surrey, the brief was brought to life with a cast of five models — four seniors and one carer and family member — capturing authentic, natural moments that reflect the genuine relationships at the heart of the Intelligent Lilli proposition.
Photography by David McConaghy
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