Commissioned directly by Fortnum & Mason as part of their wider ‘Set Summer Free’ campaign — a creative project that saw eight photographers from across the UK take Fortnum’s iconic hampers out on a local summer adventure, each capturing their own regional interpretation of the campaign theme.
David’s chapter took four models out into the Oxfordshire countryside — spending a day on the banks of the Thames, picnicking, swimming in the river, and exploring the surrounding landscape.
The result is a set of images that feel genuinely free, warm, and quintessentially English summer — exactly the kind of authentic, unforced lifestyle imagery that a campaign built around liberation and seasonal joy demands.
Being selected as one of eight photographers commissioned nationally for a Fortnum & Mason campaign is a significant credential — reflecting both the quality of David’s lifestyle photography and his ability to interpret and deliver on a broad creative theme with minimal direction.
Photography by David McConaghy.
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