Commissioned directly by Colter & Roe for the launch of their sustainable activewear brand, this project involved creating the full brand launch campaign imagery — shot and produced entirely by David across four locations in the Peak District over a single 24-hour period.
The decision to shoot across four distinct Peak District locations within 24 hours was a deliberate creative choice — capturing the brand in a variety of landscapes, light conditions, and environments to give a fledgling brand the visual breadth and versatility it needed from day one. From moorland plateaus to valley paths and dramatic skylines, the Peak District provided a naturally compelling backdrop for a brand built around sustainable outdoor living.
Taking a brand from nothing to a full campaign-ready image library in a single 24-hour production — handling both photography and production — is the kind of end-to-end creative ownership that David regularly brings to start-up and independent brand launches.
Photography and Production by David McConaghy.
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